A group of Harvard students had a burning passion for addressing the issues faced by humanity and had a big idea on how to tackle some of those challenges: Play equipment that produces energy .
With their one-in-a-million idea they started from scratch to create their revolutionary soccer ball and an entire company around it.
Before they had a corporate identity or an online presence, before they knew how they would manufacture the products, Uncharted Play knew they needed to tell the story behind their unique vision.
We had the challenge of tackling this with a very early stage nonprofit to make a big splash absent any budget.
So while the manufacturing experimented with materials and molds, we started exploring the branding. In the end, over 2 dozen logo concepts, endless color combinations and font treatments were created and tested
Sometimes success gives you an unending feeling of satisfaction and appreciation. Not long after launching, Uncharted play hit it big: Mass media coverage, sponsonsorships from serveral Fortune 500’s, even some love from POTUS.
With its focus on getting power for lights, water purifiers, and firestarters in developing countries, Uncharted Play has made one hell of a splash with over 50,000 energy generating games in South America and Africa.